Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a thousand words, but are those words truly what you want to convey to your audience?
Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.
Help visitors find what they want with search tools
If your set of offerings is not expansive, a simple navigation menu ought to help visitors find what they need. However, the deeper your catalog gets, the more you’ll need additional tools. One way is to affix a search bar in your header so that people can use keywords to scour your site. Another way is to engage visitors via chat. You can preprogram a chatbot to ask questions that narrow down a visitor’s intention, or you can have a live agent address a visitor’s concerns in real time.
The more helpful your website is, the more it will foster trust in your brand and make visitors more likely to do business with you.
| Extra tip: Reduce the number of clicks a visitor has to make to achieve their objectives. For instance, eschew using the “Read more” link on product descriptions on product details pages. Visitors dive into a product page because they’re interested in fully learning more about the product, and the “Read more” link just hinders them from doing so. |
Present your case clearly with good copywriting
The last thing you want to do is to confuse and frustrate your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information, such as dimensions or technical requirements, make sure that they’re easy to read and are typed out.
Don’t use screenshots of information tables because web visitors compare offerings by collating information from different sellers. If your information is displayed in the form of an image, you’ll force users to type the info themselves. You’ll immediately lose the ones who don’t want that sort of hassle.
Let visitors get to know your company better in the About Us page
Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, your company culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.
Hire a professional web designer
If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or for a relatively low monthly fee, you can hire a managed website provider. A website provider will take care of:
- Form – They’ll make your site look impressive on any screen size.
- Function – The provider will ensure that your site is easy to use and works as expected, whether you’re using a keypad and mouse or just your finger or stylus.
- Fixes – If something in your site is broken or you want to make changes to it (such as integrating an appointment scheduling app), they will handle it for you.
With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website. For more information on building a modern website, call us today!