Google is well known for its powerful search engine, but did you know it also offers intuitive business intelligence tools? Google Data Studio is one of the tools in the Google Analytics 360 Suite, and many companies are already raving about it.
What is Google Data Studio?
Google Data Studio is a data visualization tool that enables you to turn raw data into detailed and digestible reports. It pulls information from data collection platforms and centralizes it in a single dashboard.
At first glance, Data Studio may seem like any run-of-the-mill reporting software, but it has plenty of features worth mentioning.
Compatible with several data sources
Google Data Studio naturally collects data from Google Ads, Analytics, and YouTube. However, you can also import from various third-party services like Facebook, Twitter, MailChimp, Salesforce, and MySQL, just to name a few. By consolidating all this information in one dashboard, you’ll be able to gain valuable insights into your operations, finances, and marketing campaigns.
Data Studio lets you customize your reports however you like. You can start with a blank template or use pre-packaged templates. From there, it’s easy to drag and drop widgets, charts, graphs, and data onto your dashboard. You can even customize aesthetics by changing colors, formatting, and fonts.
Interactive real-time reports
The reports you create are also dynamic. Whenever you add information on one of your data sources, Data Studio will automatically update the reports. What’s more, you can filter reports based on date, time, users, and other parameters to get the metrics you need.
Working with your colleagues on Google Data Studio is as straightforward as using Google Docs. To share reports, all you have to do is send your coworkers a link and give them permission to comment and edit the information. There’s also no need to install local software on your machine. Data Studio is fully cloud-based, meaning authorized users can access your reports from any approved internet browser.
That’s right, Google Data Studio and all its robust reporting features come at no additional cost to your business. Although there are paid alternatives that claim to have better features, Data Studio is constantly getting feature updates and support from Google, so it’s a no-brainer.
If you want to learn more about Google Data Studio for your business, call us today. While it is fairly straightforward to use, we can show you how to make the most out of the software. We even provide comprehensive support services for all things IT.